|
Data Profiling
In house customer databases containing as little as 5,000 customers can be profiled to ACORN consumer profiles.
Allowing your organisation to access key information about your customers, which is beneficial in both retaining them as customers and in targeting new customers of the same profile.
To learn more contact us.
Strategy
Font can develop for you an in-house customer data strategy customised to meet your business needs and appropriate to your business size and cost.
The strategy will include:-
- Formalising data collection process
- How the data is managed
- Data maintenance techniques
- Creating your own data pool
- Targeting mailing the database
- Analysing results
Consumer Data Pool
Developed by Font as a data pool, profiled to middle aged home owners, to assist clients develop a direct mail channel. Data will be ideal for target mailing areas such as financial products and niche product areas.
The summary data profile is as follows:-
• 64.4% female
• Age: core 50 - 70 years
• 91.3% homeowners
• 39% retired
Data Attributes
- 1,186,024 customer records for direct mail.
- Fully third party “opted-in”.
- Data-set comprises;
- Title, Forename, Surname, Up to 5 Address Fields, Post Code.
- The data is regularly cleaned however it is recommended that it be updated before mailing through a screening service to identify movers and MPS etc.
Cost
The database can be rented (for single use) at a standard rate of £50 per 1000.
For quantities in excess of 100,000 more advantageous rates are available.
Please contact us to discuss what we can do for you.
|
