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The Canny Gardener (Aug 12 to date)
- Providing Marketing Director level for this mail order / e-commerce enterprise
- Design build and integration of a major e-commerce web site
- Print management over of 1,000,000 catalogues per annum
- Consumer research
Cookshop Direct (Nov 11 to date)
- Design build and integration of a major e-commerce web site
- Provision of ranging and pricing strategies
- Creation of consumer proposition in the context of a crowded market place
- Running PPC campaigns to build site traffic
- Creation of Social Media strategy and links
Holiday Extras (Sept – Nov 11)
- B2B research with clients and suppliers
- Insight into market position and partner perception
- Full presentation of key findings at board level
- Comprehensive hard copy report with ‘drill down’ facility for more in-depth analysis
Lolita Glassware
- Setting up UK marketing strategy
- Designing Advertising & Sales Collateral
- Supporting entry in major UK retail trade
International Avionics Company (Dec07 – date)
- Restructure sales force and develop sales programme
- Create new customer discovery process
- Establish tracking procedures to ensure new business wins
Fashion Mail Order (Jun06 – date)
- Consumer research and recommendations for communication strategies
- Assessment of potential for retail presence with implications for multi-channel proposition to customers
Specialist Food Retailer in NW (Nov05 – date)
- Reposition company in the context of main food players
- Draw up 12 month marketing plan to maintain regular revisits and ensure maximum exposure at key buying periods and relevant product offer
- Marketing campaign to managed consumer database
- New store launch campaign to ensure high footfall and try out by consumers in potential catchment areas in first 6 months
Furniture Importer / Manufacturer (March06 – date)
- Re-brand company to reflect needs of customers in the light of changes in the market and need to differentiate from low cost players
- Restructure sales force and coach new sales director to ensure customer base is covered effectively and efficiently
EPOS software (Jan07 – date)
- Create brand proposition for medium to large potential customers
- Identify and assist with accessing key customers
Packaging Company (Sept06 – Jan07)
- Create strategy to market USP product ensuring maximisation of GP in a highly competitive market
- Restructure sales force and develop sales programme
Mecaplastic (Sep08 - Mar12)
- Defining Marketing Strategies
- Preparation and implementation of annual advertising campaign
- PR schedule and interaction with key media editorial personnel
Nutri Pack (Sep08 - Mar12)
- Campaign to increase brand awareness and deliver product USPs
- Data Services follow up to engage with customer and set appointments for sales force.
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